
The creative kids over at Avenue A | Razorfish recently came out with the beta version of their brand new and randomly named video site, Hulu (doesn't exactly roll off the tongue now, does it?). The project is funded by NBC Universal and News Corp. and they've partnered with other major networks in order to bring views a wide variety of our favorite programs from places like Bravo, E!, FX, USA and more.
Their mission is to "provide you with the web's most comprehensive selection of premium programming across all genres and formats – television shows, feature films, clips, and more." What's sweet about this concept is that they are going to bring together all the shows we love to watch on one site. What's also impressive is that they've taken the YouTube concept to the next level -- meaning, they have great video without the messy lawsuits! This may be an attempt by the television networks and movie studios to control the output of their content. It's free for us, but not for advertisers -- it's smart.
The video content on this site is all legal -- and what's even cooler is that they are giving permission to embed them in your blogs, in emails -- you name it. Also, not only are they offering programs that we see today (such as The Office, Prison Break and House) but they are also streaming classic shows like Buffy the Vampire Slayer (amazing!) and Miami Vice. Arrested Development, another great show that no one watched will be available. I am crossing fingers that My So-Called Life makes it on there as well. A day without Jordan Catalano is, well, a day wasted.
It's also important to note that you can customize your experience to fit your viewing preferences - watch videos in full screen, or pop out the video player and place it anywhere on your computer screen and re-size it if you're multi-tasking. Great for work.
I like where this site is going -- I signed up to view the Beta version and I'm interested to see how many networks sign on and what the movie library will eventually be like. Also curious to know if the writers are getting royalties for this stuff? I mean, if I were the guy coming up with Don Jonson's sweet lines on the Vice and wasn't getting a dollar each time it was viewed, I'd be pissed.


