
Been on Facebook lately? Of course not.
You're too cool for that. But on the off chance you have, you might have noticed the "The new Facebook is here. Try it now" link in the upper-right hand corner of the page. If you click on it, your page is redirected to a new URL --
www.new.facebook.comFacebook is going through a redesign -- a huge one. On the company's website, they position the site change as follows:
This July, Facebook will be launching a redesigned profile aimed at making things simpler, cleaner, and more relevant, while still giving you control over your own profile. We want profiles to be a destination to learn about and interact with your friends.The new site debuts a wider page design that focuses on the Wall (that has been combined with the mini feed), which serves as a place for full updates on your profile. Not only do messages from friends appear, but so does your status message, newly added photos/videos (that you post or are posted/tagged of you), updates to your profile and now RSS feeds from your personal blog, or sites like Picasa, Yelp and Hulu. Your personal info is no longer front and center -- your activity on the site is. Your profile page can now be a hub for a lot of the web properties that you manage -- and a great way to notify your hundreds of "friends" of what you're doing online.
Some see this redesign as an improvement -- a "
coming of age" for facebook. As it's users grow up, so should the site, right? This design is asking to be taken more seriously -- but loses a little bit of it's old flavor. Part of having the "personal information" front and center on the old site was intriguing. You could get a little taste of a person just by reading a little bit about their interests - especially the way they were written and the amount they were willing to divulge. Are they in a relationship? What are their favorite activities? Do they listen to good music? Are their quotes sappy or funny? A lot can be revealed that will now be hidden by a giant wall. In fact, the new design reminds me a lot of Twitter. Updates from the user and their friends is the main event. Is that what Facebook is aiming for? Another addition to the profile page that I do like is the area right below the profile picture where you have the option to "Write something about yourself." I like this feature on Tumblr, so I'm sure I'll like it here.
From my name-dropping above, it's obvious that Facebook has been taking queues from some of our new favorite web properties to keep up with what's gaining popularity today. To me the site not only takes ideas from favorites like
Twitter and
Tumblr -- but resembles standard blog designs that you might see from
WordPress and others believe it looks a lot like
FriendFeed.
It's going to be interesting to see what backlash follows this huge overhaul. Angry groups full of hundreds of thousands of Facebook devotees fired back at the company when it first made adjustments to the site, which included adding a now much-loved news feed. I'm thinking they'll be a lot of "We Hate the New Facebook" groups created -- that will eventually be deleted from pages once everyone embraces the new design. Why do I think so? Because they have to. No one is going to give up on one of the most widely used social networks simply because it changed its stripes -- they'll just adapt to what's in front of them.